Choosing a name for your new business is a crucial process that will help others find you on the internet and define the overall image of your company. The name of your startup should be catchy, unique, and have some value. It’s not enough to have a great name, though. Your name needs to work for search engines and make you more visible online. Here are some SEO tips for coming up with names for new businesses.
Why Is a Business Name Important?
You can use your business name for more than just making things look good. Choosing a name is not just an art but also a science that needs to be done. First, let’s talk about why it’s important to name your new business with SEO in mind:
- Makes people trust you.
- It helps you get a better rank in search results.
- Which helps people discover you.
- Keeps people from getting the wrong idea about what your business does.
- Makes it clear at a look what services or goods you offer.
- Sets the tone for your brand
- Makes it easy for people to find you online.
- Makes you stand out in a crowded market.
- Helps people remember and sticks in their minds.
10 SEO Tips for Naming Your Business
Choosing the right name for your new business can have an impact on your brand, how customers see you, and how visible you are online. These SEO tips for coming up with names for new businesses will help you get the best results:
1.Use Relevant Keywords
One of the best SEO tips for naming a new business is to use relevant terms in the name. If you want search engines to understand what your business is about, you need to pick the right keywords. Add words like “pizzios,” “pizzacorner,” or “pizzas” to your name if you run a pizza shop. This makes it clear to Google and people who might buy from you what you do. Avoid choosing names that are difficult to understand, or which have a play on words. “Bakery” makes it clear, even though “Sweet Delights” sounds nice on its own.
2. Keep It Short
It’s easy to remember, type, and share short names. Don’t use words or sentences that need more explanation. Another thing is that “Top Crème Bakery” is an easier and more powerful name than “Crème de la Crème Patisserie Boutique.”
3. Skip Generic Words
Avoid general names for your services such as Quality Services, Best Solutions, etc., go for unique names. Names that are too general are easy to forget and don’t say much about your brand. A name like “Crafted Comforts” tells people what your business is about, while “Furniture Co.” sounds simple.
4. Check Domain Availability
Remember that the name of your business and the website name should match. Before choosing the name for yourself, try to find out if the matched domain is available or not. To find names, there is GoDaddy or Namecheap for instance. If you name your business “Bluebird Coffee” but use “BluebirdBrews.com” as the domain, it can confuse people and hurt your brand.
5. Think Local
Don’t forget to include the place where your business works in your name if it does. It’s easy to see where you work when you add your city or area, like “Phoenix Digital Solutions.” This plan makes local SEO better. It also brings in customers from nearby who value being close.
6. Avoid Legal Trouble
If you choose a name, make sure that another business is not already using it. You can use tools like the USPTO brand search to do this. If you skip this step, you might have to pay a lot of money in cases or change your brand later on.
7. Test for Clarity
Question members of your family, friends or potential customers about the name and whether or not they find it easy to pronounce and write. If people have trouble with the name, you should change it. For instance, “Xquisite Kreations” might look different, but buyers might get lost because of the strange spelling.
8. Think Beyond Today
If you want to grow your business, don’t pick a name for just one product or service. For example, if you later add tacos or shakes, “Tasty Burgers” limits what you can do. A more general name, like “Tasty Eats Co.,” lets the business grow without feeling stifled.
9. Use Related Terms
Support your main keyword with things that are related to it. Try adding words like “Lawns,” “Gardens,” or “Outdoor Spaces” if you’re in the gardening business. Search engines can better understand your SEO with the help of these words. “GreenScape Gardens,” for instance, shows off both lawn and gardening services and helps you get found in search results.
10. Skip Numbers and Symbols
Skipping numbers and symbols is the last of our SEO tips for business starts when coming up with names. Don’t use numbers and symbols because they make things harder than they need to be. It’s harder to remember and type names like “Quick-Fix-It” or “5-Star Solutions.” To keep things simple and prevent confusion, try to stick to names that start with the same letter.
SEO-Friendly Startup Name Ideas
Let’s look at some examples and new ideas to make your business stick out now that we’re done with SEO tips for names:
- Airbnb combined the words ‘air mattress’ and ‘bed and breakfast’ to mean they provide comfortable, shared accommodation.
- Spotify’s owners wanted a name that sounded fun and gave you an idea of the kinds of music they offer.
- Dropbox sounds like you can drop your files anywhere and get to them fast.
- It is named Tesla after Nikola Tesla, a renowned inventor of the modern age and related to new concepts and innovative technology.
- The name “Slack” is easy to say and means “smoother, simpler team communication.”
How to Optimize Your Business Name for Search Engines?
SEO tips for coming up with names for new businessesDon’t just come up with ideas and think about your business area. You should also make the name search engine friendly. But how do we do that? Look at this:
- Use the same name on your website, social media, and other sites to be consistent.
- Use your business name in good material like blog posts, social media updates, or videos. This helps search engines connect your name with the business you’re in.
- Ask blogs, news sites, or other companies in your area to use your name to link to your site. This can make people trust you and in this way increase your score.
- Make it easier for search engines to find your site by using meta descriptions and tags that describe it.
- You can improve your local SEO and make it more likely that your business will show up in local searches by adding your name to Google My Business.
- Ensure that your site is optimised for mobile devices so that you enhance the SEO and usability of the website.
SEO Tips for Naming Business Startup: Let’s Recap
With all of these things in mind, the name of your company is more than you might think. People will want to buy from you and will find you easier online if you have a great name. To come up with a name that stands out for your new business, give it a lot of thought and use the SEO tips above. We can be reached through our website Techishweb.com to set up a free meeting if you are in Phoenix and still have questions.
