In the world of SEO, keyword research is the most important factor, and using user-friendly keywords for SEO success is a deciding factor. But most people don’t know what target-friendly keywords are and how to find target-friendly keywords for a smart strategy.
Finding the right keyword is the most important factor that makes the difference between a site ranking on the first page or disappearing from the search results.
User-friendly keywords (Low-Hanging Keywords) LHF Keywords are very valuable because they can target the user’s intent and are also easy to rank for the term because these keywords have low competition. These keywords are useful for businesses, bloggers, and marketers to drive organic traffic to their website without having to struggle compared to keywords that have high volume and competition.
Let’s explore how you can leverage user-friendly SEO to improve your website’s ranking faster and more effectively!
What are LHF Keywords?
LHF stands for Low-Hanging Fruit Words, a term used in SEO to describe keywords that are easy to rank for with relatively little competition. Let’s take a look at some of the low-hanging fruit keywords for SEO.
These keywords typically contain:
Moderate search volume (not too high, not too low) – This means that the keyword volume is decent and the searches per month are average, not very competitive or high.
Low competition (fewer websites competing for the top spots): This means that the keywords or topics have less competition and are less difficult to rank for in search engine results pages (SERPs).
High intent (users who search for them are more likely to take action): These keywords are based on the user’s intent to make specific queries, such as a purchase, registration, or requesting service or information. Best example of easy-to-find keywords:
Instead, you could target a specific keyword that is less competitive: “best shoes for runners with flat feet”. There are millions of results, and they’re dominated by the big brands.
This long-tail keyword has less competition, but attracts a more targeted audience with higher purchase intent.
Why? Because specific long-tail phrases typically have less competition and a higher conversion rate!
Meaning of Low Hanging Fruit Keywords in SEO
The phrase “low hanging fruit” comes from the idea of picking the low hanging fruit, rather than struggling to grab the ones higher up on the tree.
In SEO, this means finding keywords that are easier to rank for quickly rather than going for broad, highly competitive terms that take months (or years) to rank for.
That’s it, start from here:
Why is it important to use low hanging fruit keywords for SEO?
1. Faster ranking and traffic growth
Unlike high competition keywords that take months (or even years) to rank for, low hanging fruit keywords can get you to page one in a matter of weeks with the right optimizations quickly.
2. Less Competition, More Visibility
Easy-to-use keywords allow you to bypass big competitors and rank for search terms that aren’t dominated by authoritative websites.
3. Higher Conversion Rates
Because these keywords target a specific audience, they attract visitors who are ready to take action, leading to increased engagement and sales.
4. Reduce Your SEO Costs
Rank for highly competitive keywords often requires expensive backlinks and extensive content marketing, but LHF keywords don’t require huge budgets to rank for.
5. Best for Small to Medium Websites
LHF keywords can help you gain momentum before you compete for more competitive terms if you have a brand new website or a low domain authority.
How to Find Easy-to-Find Keywords for SEO?
Now that we understand what easy-to-find keywords are, let’s explore the best methods to find them.
1. Use Google’s Auto-Suggest and Related Searches
Google itself offers tons of easy-to-find keywords in its autocomplete feature and related searches section. Finding easy-to-find keywords requires strategic keyword research using both free and paid tools. Here are the best methods:
Example:
Type “best protein powder” into Google
Google suggests: “best protein powder for muscle gain,” “best protein powder for beginners,” etc. These are easy-to-find keywords that real users are searching for!
2. Look for “People Also Ask” Questions
Google’s “People Also Ask” (PAA) section contains hidden gems of easy-to-find keywords.
Example:
For the search “SEO strategies,” Google shows:
- “What’s the easiest way to improve SEO?”
- “How can I rank fast on Google?”
These long-tail keywords are less competitive and easier to rank for.
3. Analyze your competitors’ websites
Use tools like Ahrefs, SEMrush, or Ubersuggest to spy on your competitors and find the most targetable keywords.
- Enter a competitor’s domain into Ahrefs or SEMrush.
- Go to the Organic Keywords report.
- Find low-competition keywords with decent search volume.
4. Use easy-to-use SEO tools
There are several SEO tools that can help you quickly identify user-friendly keywords:
- Ahrefs: Find low-competition keywords
- SEMrush: Analyze search volume and difficulty
- Ubersuggest: Discover keywords that are easy to rank for
- Google Search Console: Find keywords you already rank for
- AnswerThePublic: Generate keyword ideas based on questions
| Method/Strategy | Description | Example/Tools |
|---|---|---|
| Google Auto-Suggest | Leverage Google’s autocomplete and related searches to uncover keywords with moderate volume and low competition. | Typing “best protein powder” yields suggestions like “best protein powder for muscle gain” and “for beginners.” |
| People Also Ask (PAA) | Use the “People Also Ask” section in Google to discover common user questions that indicate high intent and are easier to rank for. | Example question: “What’s the easiest way to improve SEO?” |
| Competitor Analysis | Analyze competitors’ websites to find keywords they rank for that have lower competition, revealing target-friendly opportunities. | Tools: Ahrefs, SEMrush, Ubersuggest (view competitors’ organic keyword reports). |
| SEO Tools | Utilize dedicated SEO tools to evaluate keyword search volume, difficulty, and relevance, helping to identify low-competition keywords. | Tools: Ahrefs, SEMrush, Ubersuggest, Google Search Console, AnswerThePublic. |
| Existing Keyword Rankings | Identify keywords your website already ranks for on lower pages, then optimize those pages to boost them to the top positions. | Example: Optimize a page currently ranking 11th for “best hiking shoes for beginners” to break into the top 10. |
| Forums & Community Research | Explore online forums, Q&A platforms, and niche communities to find keyword ideas based on actual user questions and interests. | Platforms: Reddit, Quora, niche-specific forums. |
5. Check your existing keyword rankings
Google Search Console lets you know which keywords are already ranking on the second or third page of Google for your website.
Move them to page 1 by:
- Optimizing your content
- Adding internal links
- Building backlinks
Example:
If you rank 11th in the category “best hiking shoes for beginners,” Optimize your page so that you can rank among the top 10.
6. Take advantage of forums and community discussions
Platforms like Reddit, Quora and niche forums are full of questions people ask that make perfect LHF keywords.
Example:
When people ask “What is the best SEO strategy for small business?” on Quora, you can answer them with this:”, this is a great keyword to target!
Final thoughts
The power of low-targeted SEO Mastering low target SEO is the fastest way to increase traffic to your website without wasting time with impossible-to rank keywords. Low-target keywords have low competition and are easy to rank. They produce faster rankings, higher conversions and better ROI. Find them using Google Autosuggest and People Also Ask. You can also use SEO tools and forums. Prioritize ranking low-target keywords over highly competitive ones. It’s now your turn! Start using these strategies and watch your SEO ranking skyrocket today!
