Google ranking factors: Next-Gen Success Tool

When someone types a query in Google, e.g., best pizza near me or how to fix a bike tire, Google shows a list of web pages that it deems as most relevant and useful. 

This is referred to as search results. The higher your web page is listed the higher your ranking. Being on the top raises the possibility of a person clicking on your link.

Why Google Ranking Is Important

Google ranking matters a lot to anyone with an intention to be seen on the internet- be it an individual carrying out business, blogging, or non-profit making organization. The higher your site appears in the Google search result, the more clicks and visits you will receive. As a matter of fact, the majority of the population does not go beyond the first Google page. Unless you are on the first page, your chance of being discovered is considerably lower.

Higher listing also creates trust. It is the belief of people that Google can give the best and most reliable answers. Being displayed at the top implies that your site is reputable and worth using to the users. The result is increased clicks, time onsite, and probability of sales, sign ups, or whatever action you desire users to complete.

In the case of small companies, Google ranking may either make the difference between having a constant clientele at the local level or remaining unnoticed. Your Google presence is essential to local SEO (which is how businesses appear in the “near me” searches). When your competitors are ranking higher than you, then they are probably stealing the customers who would have been yours.

Brand visibility is also assisted by high Google ranking. Every time someone runs a search and your name and site appear, they get used to your brand. With transition of time, this familiarity may result into trust and loyalty.

Moreover, high rankings in Google tend to imply that you have a great content, you provide a good user experience and that your site is secure and mobile-friendly. And all these things not only give you a better ranking but also make your site more functional overall.

To rank on Google, you do not have to be a tech person. Then begin at the beginning: identify the appropriate keywords, create useful content, optimize your pages, and promote backlinks. Adhere to Google rules and continue developing. Through hard work and time, it is possible to claw your way to the top of the listings and drive more traffic to your pages.

It allows you to target the correct audience and at the correct time when they are seeking what you are providing.

Google Ranking Factors: What Affects Your Position?

Google considers numerous signals/ factors to determine the pages that it should rank high. The most vital ranking aspects entail:

• High-Quality Content: Your text must be useful, unique, and well formulated.
• Keywords: integrate the words and phrases that people are typing.
• Backlinks: When other sites post links to your page, it will prove to Google that your page is a reputed one.
• Mobile-Friendliness: Your site must be mobile friendly.
• Page Speed: Quick Loading pages offer better user experience.
• User Experience (UX): Since there are no pop-ups, it is easy to navigate and is well structured, users do not leave your site.
• Secure Website (HTTPS): Google favours secure web sites.
• Domain Authority: Properly established sites with good status get a higher ranking.

Do Keyword Research

Keywords are the words people type into Google. To rank well, you must know what your That is what the audience is seeking. Apply such tools as:

1. Google Planner
2. Keyword Planner Google
3. Uber suggest
4. AnswerThePublic

Find keywords that have a large search volume and low competition. Select long-tail keywords (3+ word phrases) as they are more focused and you can easily rank them. E.g. substitute shoes with women comfortable running shoes.

Create High-Quality Content

Google adores question answering content, problem solving content and valuable content. It is enough to follow these tips:

1. Use simple and clear words
2. Divide your material into subheadings and headings
3. Also apply bullets
4. Add pictures, video or infographics where possible
5. Keep your contents updated
6. Ensure that all contents are targeted towards a single keyword and remain topic-dependent.

Optimize On-Page SEO

On-page SEO refers to optimization done on your site so that it can rank higher. The following are tips:

1. Title Tags: Put your primary keyword in the title of the page
2. Meta Descriptions: Write a short description including your keyword in it
3. Heading (H1, H2, H3): breaks up your content with headings
4. URL Structure: make the URLs as short as possible and use your keyword
5. connect to other pages of your site
6. Alt Text for Images: Description of images keywords
7. All these small details help Google to figure out the objective of your page.

Build Quality Backlinks

Back links are the links that identify your site through other sites. Google considers them as positive votes. In order to have back links:

Make something that people will share

Create guest posts on other blogs

Be included in directories or review websites

Contact influencers or bloggers within your niche

The higher the rankings and the relevancy of the linking sites the better it will be to your ranking.

Make Your Website Mobile-Friendly

Citizens access the web through their phones. It is a sure bet that Google will not rank your site high in their search results listing if it is not mobile friendly.. To create a mobile friendly site:

1. Usage of small text/buttons should be avoided
2. Google developed a Mobile-Friendly Test tool to test your site

Improve Website Speed

People do not like slow websites. Visitors can leave your site because it takes too long to load. Use tools like Google Page Speed Insights or simple navigation GT matrix to find and fix speed issues. Tips include:

• Compress images
• Use caching
• Minimize code
• Use a fast hosting provider

Use HTTPS for a Secure Website

Security matters. A site with an HTTPS (not only HTTP) is regarded as more secure. Google favours secure sites.. In order to implement HTTPS, you will need to get an SSL certificate with your hosting company.

Improve User Experience (UX)

Make your site simple and good to navigate:

Simple navigation

No annoying Pop-Ups

Fonts and colors that are simple to read

Good UX will increase the time spend on your site, which improves your ranking.

Use Google My Business for Local SEO

Claim your Google My Business profile when you have a local business. This assists your company to appear in local search results and Google maps. Put your name, address, phone number, hours and web site.  Upload pictures and reply to reviews.

Create a Sitemap and Submit to Google

Sitemap makes your pages easy to be found and indexed by Google. Most site creators generate one automatically, or you can employ such tools as Yoast SEO in WordPress. 

Track Your Progress with Google Tools

Test your site speed with no cost tools:

Google Analytics: Monitors the visitor, bounce rate etc.

Google Search Console: Displays the keywords that you are ranked along with any problems on your site

The tracking will give you the insight of what is performing and what requires amendments.

 Be Patient and Stay Consistent

SEO is not a once off affair. Results are realized with time. Continue producing quality content, enhance your site and remain active on the Internet. Within time, you will observe that your rankings have increased.

Conclusion: Ranking on Google is Possible

To rank on Google, you do not have to be a tech expert. Begin with the simplest: identify the proper keywords, create valuable content, optimize your web pages and get backlinks. Follow the rules provided by Google and keep on getting better. Through hard work and tolerance, it is possible to scramble up the listings and receive more visitors on your page.

FAQ’s