Google has a significant impact on how we obtain information, and its popularity doesn’t appear to be abating. With 8.5 billion queries processed daily, Google has a significant impact on businesses locally, nationally, and internationally. With the advent of Google+ Local in 2012 and Google My Business in 2014, Google began providing a platform for local businesses to register—and with the introduction of the Google Guarantee, companies now enjoy an added layer of trust and credibility that further elevates their online presence
Advertisements for Local Services
These days, if you search for “plumbers in Gainesville, Florida,” Local Service Ads—some of which have the Google Guarantee, a green checkmark badge—would most likely appear at the top of your search results page.
Pay-per-lead is how local service ads work; you only have to pay if a customer contacts you directly through the ad to make a reservation, call, or message. Your budget is also determined by the number of leads you hope to generate.
Only clients in your service area who are looking for your particular service offerings will see your company’s local service advertisements. In this manner, individuals that are prepared to buy are seeing your advertisements.
You may become a Google Guaranteed business by registering for Local Services Ads.
Google Guarantee
A badge obtained through verification, the Google Guarantee is accessible to a limited number of service providers. To find out if your company is eligible for Local Service Ads, service providers in the US can use this Google tool.
Google views businesses with this green check mark emblem as trustworthy, which promotes greater support and trust for small enterprises.
If someone books a task through a Google Local Service ad and is dissatisfied with the Google Guaranteed Company’s service, Google may, at its discretion, reimburse up to $2,000 of the invoice amount. All of the reimbursement guidelines are available here.
Your company must pass a number of Google screenings and verification procedures through Google Local service ads in order to be Google Guaranteed. These procedures include, but are not limited to, background checks, insurance, licensing, and reviews in your Google My Business page. Not many businesses can benefit from this procedure, and it might take a lot of time.
How to Ensure Google Ads
Although it takes some time, the procedure for getting a guarantee is quite simple. You can apply by completing these steps if your service industry is one that is eligible for the Google Guarantee:
1. If you don’t already have a Google My Business listing, create one. Verification via postcard, video, or live video chat is also necessary for this step.
2. Go to ads.google.com/local-services-ads and select “Get Started” located in the upper right corner.
3. After choosing your employment category and entering your postal code, click “Check Eligibility.”
4. After entering your email address, click “Next.”
5. To enable users to get in touch with you, enter the relevant business information. To get started, all you need is your phone number, but we also advise entering your website.
6. After that, choose the services you provide, add service hours, and set up your service locations. Your profile will be created following these steps.
Finally, use the “Business Verification” button to submit more information and supporting documentation in order to obtain the Google Guarantee badge.
The Advantages of the Google Guarantee
Businesses that provide home services have been significantly impacted by the Google Guarantee. Google Guarantee is a great tool for rapidly establishing your reputation in new service areas, in addition to being a great method to keep your present customers’ trust.
Google is announcing that your business is more reliable than companies that are not Google Guaranteed by giving it this magical stamp of approval. Businesses without the Guarantee are unlikely to be able to compete with Google, which provides prospective customers with an additional layer of security.
From the standpoint of the client, it is crucial to have a high degree of trust in the service provider you are letting into your house or place of business, both in terms of the service’s quality and the provider’s character. Google is providing trust on your company’s behalf with Google Guarantee.
You can obtain leads for phone calls, messages, or even appointments that are immediately integrated with the CRM of your business.
Every time you get a lead, you’ll be billed. To safeguard your budget, you can even dispute leads that are invalid (such calls from a vendor or an existing customer) and get credited to your account.
What distinguishes Google Ads from Google Guarantee?
Google offers both, but Google Ads and Local Service Ads are very different. Only companies in the service sector are targeted by local service ads. With Google Ads, a far wider range of people can promote.
Google Ads allows almost anyone to advertise. Although we advise having a website for best results, you can really advertise on Google Ads without one.
Other metrics, including impressions, are not tracked because the purpose of local service ads is to generate leads. The adverts have few keywords and only appear on the Google search query page. Particularly in contrast to Google Ad choices, the advertisement itself is not customizable.
You can use a wide range of keywords to run many ads using Google Ads. Google Ads can appear on a variety of websites, YouTube channels, Google Maps, Google search pages, and more. Google Ads has additional data-driven features, such impressions and clicks, and a conversion might not be the same as a lead.
The cost of Google Ads and Google Guaranteed Ads will vary significantly based on the industry, region, and campaign maturity. Without testing your case, it’s not always evident what the highest return on ad investment is. To optimize your return on investment, we always advise testing both solutions as much as your budget permits and allocating spending according to the outcomes.
In conclusion
For local service companies trying to boost their reputation, get more exposure in search results, and win over customers, the Google Guarantee program is a great resource. When your company displays the Google Guaranteed logo, it means that it has complied with Google’s strict screening and verification requirements, which include background checks, insurance, and license checks.
In addition to increasing customer confidence, this badge may result in more qualified leads from Local Services Ads and improved conversion rates.
