The marketplace competition to be an Amazon seller is very competitive and sometimes your great product is not sufficient. You can not be satisfied with simple product descriptions to make your listings stand out. Here is where Amazon A+ Content comes in. It equips sellers with the means to make listings visually rich, informative, visually well-documented and attention-catching thus assisting shoppers to make sound and faster decisions when purchasing.
Understanding what is A+ Content, its types and how to create it in detail, step by step, explained simply and clearly will be revealed in this guide.
What is Amazon A+ Content?
Enhanced brand Content, also referred to as Amazon A+ Content, is an exclusive program that brand registered sellers are offered. It helps you to substitute the default product description with the exceptional graphics, well-organized text and other media such as comparison tables and videos.
Recreated section allows you to present your product in a more professional and interesting way. In the listing, you are able to tell the story of your brand, how the product is used, what special features it has, and address the typical questions of customers. It manages to turn the bloc-like text into a well arranged and amazing representation, which develops trust and motivates clients to make a purchase.
Amazon has confirmed that, using A+ Content, the rise in sales can make up to 20%, which is a significant tool in the hands of the vendors.
Types of A+ Content: Basic / Premium
In Amazon A+ Content, there are two options Basic, and Premium.
Basic A+Content
All brand-registered sellers can take advantage of the Free Basic A+ Content. It has a maximum of five customizable content blocks which may be text blocks, image blocks, comparison tables, and brand stories.
There are 12 module designs available and you can complement your material in a mobile-friendly manner. It enables you to communicate the benefits of the products, respond to frequently asked product questions, as well as display the difference between your product and the competitor.
Premium A+Content
Premium A+ Content (called also A+ Content) is an invitation only system free to vendors. It contains all the functions of the foundation one, and yet, 16 more interactive modules.
These incorporate new improved visuals, bigger time relatives, video choice and content proportions of 1464 pixels wide. The Premium A+ Content can bring an even more elevated experience and would suit the brands that have larger catalogs or more complicated stories to tell.
Moreover, Amazon provides Brand Story. This aspect allows sellers to have a coherent story of their brand in the listings. You have an opportunity to include information about values, goals of your company and the links to your Amazon store.
Step-by-Step Method to Create Amazon A+ Content
The following shows a step-by-step guide to help you set up your A+ Content.
Step 1: Become an Amazon brand registry Joiner
Your brand should be registered with Amazon before you can gain access to A+ Content. In order to apply, go to Amazon Brand Registry and apply there. You will be required to submit a trademark number, name of brand and type of products and images depicting brand name on the products. Once approved, brand-exclusive methods will be available to you, such as A+ Content.
Step 2: Log-In to Seller Central
Log in and find your Amazon seller central account after the registration process.
Ensure that you use the account with the registered brand. Upon entry you will be able to see the A+ Content creation dashboard.
Step 3: Become Entering A+ Content manager
Go to Seller Central and move your cursor over the advertising tab in the top menu bar and click on A+ content manager. It is here that you will see what projects have been created, what ones need to be made and the project contents edited.
Step 4: Initiate New A+ Content Project
Go to the button with the text: Start Creating A+ content. You will be required to select among Enhanced Product Description and Brand Story. Provided you are working with a certain product you might go through with Enhanced Product Description.
Step 5: Call Your Project
Make your own tracking name of the content. This name will never be seen on your Amazon listing, but it can be beneficial, when you have several projects to deal with. Something descriptive is good enough such as SummerSkinCare_Aplus_July2025.
Step 6: Select Your Designing Modules
Then you will choose the layout modules to create your A+ Content. Amazon has numerous templates that you can incorporate in your layout: image with text, four images each on their own row, and comparison tables to mention but a few which you can drag and drop in your layout.
Select those that are most suitable with your product. An example is when your product has several features, you can then explain them using a text/image block divided into two. Comparison chart module is to be used in case you need to compare your product with the others in your line.
Step 7: Type your text and take up pictures
That is the point where content should be constructed. Write direct (benefit oriented) descriptions to each section. Through your text, you should inform the customers about what your product does, how it can assist them and the reasons why they should make a choice.
Post quality photos of 970px wide or higher with clean, branded, and presentable photos. Take pictures of the product in use (take lifestyle photographs) and ensure that all the pictures have a backing that complements the message you are conveying.
No caps, bold promotion text or statements that Amazon will not authorize (e.g. best in the world or 100 percent guaranteed).
Step 8: Set Your Content on ASINs
Once you have created your contents, you should now choose the ASINs to which your contents are applicable.
Type after ASIN(s) manually or do a cumulative search to locate them in your catalog. The same A+ Content can be used with more than one ASIN so long as they are quite similar (or are a product variation, e.g. the same product in different colors).
Step 9: Get Preview of Your A+ Content
You can preview the appearances of your content in both desktop and mobile versions using Amazon preview tool. Ensure it is all coherent, readable and esthetically healthy. It is your opportunity to fix any typo, poor quality photos or formatting before you submit.
Step 10: Publish Your Content
After you have it to your liking as far as presentation of your A+ Content is concerned, go ahead and press the button labeled as “Submit A+ Content for Approval.” Amazon will approve your written content, so its team will look at what you have written and decide that it works to their specification.
This could be up to 7 days of business review. In case publication of your content is unacceptable Amazon will explain to you the reason why and you can make corrections and re-publish.
Optional: Revise or Revise Your Content later
In case you want to make some modifications once the content is live, you can go back to the A+ Content Manager and change your layout, modify words, replace pictures, or apply the content to additional ASINs. Any modifications you make, will undergo the Amazon review process once more, before being published.
Conclusion
Amazon A+ Content is a professional tool, which can make your listings less amateur and will make customers feel confident in decision-making. A+ Content allows you to stand out, whether you are sharing your brand story or using beautiful pictures to illustrate product features, or highlighting any product differences either with the help of comparison charts or with customer reviews.
Although this process might appear complicated initially, it is the correct process and design that enables any seller to avail this characteristic. It is an intelligent attempt at time which can bring about improvements in customer experiences, branding and sale respectively.
